At the moment, it’s there for all to see, be it as a chatbot or whatever - but the real applications will be under the hood, not directly interacting with the consumer, doing everything from market microsegmentation to tailored recommendations to diagnostics, credit scoring, criminal profiling, fraud detection, and all of the things that currently rely on sub-optimal human-crafted algorithms or even hand-cranking.
So all in all, what consumers think of AI is almost neither here nor there, as they are not the primary market - business and government are.