The pinto beans were cooked and refried in the store, the cheese was shredded in the store, the taco shells were fried up in the store, the lettuce arrived fresh and whole, shredded in the store. About the only thing we didn't do in the store was grind the beef.
Everything was legitimately fresh and made of quality ingredients, and the food was affordable.
I know it's weird, but it really does sadden me to see Taco Bell of today being a straight-up mockery of what it was.
Maybe it's a Yum Brands thing.
And yet, these places were able to produce quality food at reasonable prices and still make very healthy profits.
Why do they make it sound impossible now?
I have routinely gone to one where at 11pm and there's a line 15 deep. This isn't entirely made up of crappy cars either, ie. not the stereotypical "looking for cheap food" crowd, there's BMWs, Mercedes, and everything in between. This particular one is open late (5:30 AM) and I've gone there at 3:30AM on my way to the airport and there's lines then too.
Thanks to COVID shutdowns, there's not many 24 hour restaurants open anymore, so Taco Bell fills that void.