Then there is Y axis of tools. 1. markdown and with it Z axis of mkdocs, hugo, KMSs like obsidian <name everything markdown here> 2. rst 3. org? 3. wysiswg editors or anything custom.
I find - markdown both ubiquitous and somewhat approachable. for most beginners. with obsidian/logseq/... it can also work for non tech writers too. its also more widely supported. [Github i am looking at you] - dev rel/dev tools docs with sphinx and rst is absolutely godsend! also a vibrant ecosystem. - product docs with mkdocs x markdown if its a consumer facing docs with lots of images and need for customizing. rst if its a developer product.
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I write my blog in markdown, https://blog.shaishav.kr
My team maintained https://userdocs.rapyuta.io in markdown for the last 4 years. https://github.com/rapyuta-robotics/rapyuta-io-docs
- we also maintained https://sdk.rapyuta.io/ & https://cli.rapyuta.io/ both in semiautomated rst + github actions setup