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Sony naming: Playstation, PS 2, PS 3, PS 4, PS 4 Pro, PS 5

Microsoft naming: Xbox, Xbox 360, Xbox One, Xbox One S, Xbox One X, Xbox Series X, Xbox Series S

It makes no sense. The second one was "360" and not the third one as you might expect, because the third one is "one".

> The second one was "360" and not the third one as you might expect

This name actually somewhat (still) did make sense to me since the Xbox 360 was the competitor to the PS3. The naming did give a hint for that.

Why not just call it Xbox 3 then.

Because rationality is dead, and marketing was its murderer.

Because there exists no Xbox 2, so marketing had to get more creative.

That would hardly have been the first time they skipped numbers.