In the 2000’s it used to feel sketchy to buy things online. I think this apprehension about “AI” inside products will fade away.

With that said, your whole value proposition can’t be just “we have AI.” You should still talk about the desired outcomes your product helps achieve. The fact that it uses AI is just part of “how it works,” which is secondary.

And sometimes the “how it works” is better left unsaid. For example, Amazon’s logistics operation is out of this world, with robots and AI and incredibly sophisticated supply chains… But people only care that their stuff arrives in 2 days.