Surprisingly the link doesn't contain any screenshot of the software. I remember using a software named "Print Master" around those years and I was wondering if the two were related.

It seems that the latter was essentially a clone of the former [1], and the companies involved got into a lawsuit. The link also contains screenshots of both, which bought back nice memories of printing banners and calendars.

[1] https://tedium.co/2016/06/02/the-print-shop-banner-decade/