I'm sure this, LLAMA and the other projects that they have will help drive up new creations, companies and progress.
I'm also sure that this kind of openly sharing code and research will drive up business value for them. It may be hard to say right now what it is, but I'm sure it will.
That's the difference of a founder-led company vs. market led. Google is mostly concerned on short-term goals so they don't report a single bad quarter or has too high CAPEX on a project without profit on its sight (like VR).
Once Meta finds the killer app for VR, all the other companies will be so many years behind that they will need to buy software from Meta or not take any market share in this new space. Similar to what happened about AI chips and Nvidia. Nobody was investing enough on it.