They could start by citing Matt Levine’s own 2021 introduction to the idea published during the halcyon days of r/wallstreetbets and pandemic markets, titled “Is Everything Securities Fraud”[0] ;-)

[0]: https://www.bloomberg.com/opinion/articles/2021-02-03/goldma...

Watch out, wikimedia foundation might not want to disclose forward-looking information like this on their websites.