Logitech has an idea for a "forever mouse" that requires a subscription

In fact, there's almost no information other than "Logitech would like customers to pay them monthly".

How about this: you make a "forever mouse", sell it at a profit, and people simply keep buying it because it's so fricking great? They also buy one for their workplace (or get the company to buy it) since it's not the lightest mouse around, they might also buy it as a gift and... You get the point, just this thing might bring them enough revenue _if_ this is really such a good product that they would capture more of the market share even if their product is very durable.

This is not a good idea. The fact their "innovation center" came up with a subscription is hilarious.

I do actualyl like Logitech mice, this would turn me off of them permanently.

There is no reason for a mouse to need a software update. This is a completely made-up narrative. All functions of the mouse should be accounted for without the need for follow-up; a company like Logitech should already have an excellent framework for mouse firmware that is free from bugs or inefficiencies that would require updating.

And this comparison to a mouse as an analog to a "super expensive watch" is completely misguided. They're just coming up with an excuse to make a "super expensive mouse".

Generally speaking though, most people who take computer peripherals seriously don't very much care about the mouse, and focus instead of on having a fancy and expensive mechanical keyboard. And there is no glory in buying some corporate "forever keyboard" with paid updates, your peers will ridicule you for not building your own from PCBs you ordered online and 3d printed casing. After all, the bigger a power-user you are, the less likely you are to even touch the mouse.

This is dumb idea dreamed up by stupid people in a boardroom, where the topic of the meeting was "Money: how to make it".

Edit: apologies for assuming gender

Using a programmable Roccat where all customization is embedded in the firmware of the mouse. This means the configuration stays between switching computers and operating systems, and cannot be affect by overzealous OS and application security.

Nothing like controlling the computer volume, mute, and active window right from the mouse. Great for seamless controlling game volume to better hear quite environments or reduce loud ones, quick mute when someone at work wants to talk.

All of that would be come a nightmare with SaaS and waste CPU cycles.

The only one that matters is that you replace it for free or for a nominal fee when it breaks or becomes unworkable, at minimal inconvenience to the customer. See Darn Tough socks for reference.

I’ll call it enshitify.ai , and it will be subscription based, of course.

Switches can last years or decades depending on quality and use. The rest of the electronics will last essentially forever. The only thing that can reasonably wear out or break permanently are the plastic and rubber parts. USB HID won't ever go away or change. As long as USB ports exist your mouse will still work.

Logitech can go pound sand.

Many companies are certainly heading in this direction. I think a better direction should be something like "you will own less because you will need less and it will last longer".