I still prefer Apple TV, no ads yet. But maybe time will come for that as well...
plus almost every other app follows suit on the appletv (hardware, not the service), so that all apps on the appletv (hardware, not the service) end up having ads, not just the appletv (service, not the hardware) app on the appletv (hardware, not the service).
nope, not confusing at all, but still lots of ads.
Or has Apple TV+ itself started doing that
Apple TV+ shows, on the Apple TV app, on the Apple TV hardware now often (not every time, but very often) have ads in the front the show, and before you ask, yes with a paid Apple TV+ subscription.
and yes, of course the other shows that can play in the Apple TV app also show ads at the beginning, but they do that in their own apps on the Apple TV hardware as well.
can I just note that calling hardware, app, and service the same thing is a bit confusing?
sometimes reusing a common single word for a product works well, and sometimes it's just slippery as hell.