Another option would be bathroom mirrors displaying news / forecast, which is something hobbyists already implement with one-way mirrors and normal LCD displays hidden behind. At least conceptually, mirrors could become a piece of tech you "upgrade" every 2-5 years. But again, how big is that market?
It could be an alternative to automotive displays. That's a big market, and it would probably look and work better than these "mirror" HUDs you can find in some vehicles today.
Either way, windows are not generally the focal point of the room, you'd have an awkward viewing position.
Most likely the sun would be an issue too, the TV picture would only really be visible during dusk/dawn/night.
Also do you have shutters behind the window so outsiders don't see your screen or...?
I don't see any sort of practicality.
https://www.luxurychicagoapartments.com/blog/luxury-design-e...
If you could turn the window dark with an exterior black out shade, you could have a TV on-demand without completely ruining your view.
It is a very niche use case though, but one I've thought of before when looking at some newer luxury housing that goes for big windows on all sides.
Enter the ad-subsidized rental.
You can now afford a one-bedroom shoebox in a gleaming post-modernist glass tower downtown in exchange for being exposed to streaming ads on all your windows 24 hours a day. These condos have a lot of windows.
Housing crisis solved, and the market of poors is constantly exapanding so even if margins are slim it can be made up for in volume. Win-win.