It worked on Google, because nobody was allowed to do anything but text ads.
As for respecting the customer? That requires having something worth selling in the first place. Unfortunately, since 99% of everything is crap, 99.9% of ads are for things that should not be sold in the first place.
Being "respectful" is less optimal and you get outcompeted/eliminated by those that aren't "respectful". The reason is because users indirectly/subconsciously tolerate/support those that aren't "respectful".
If you want change, try convincing everyone to actively invest effort to support those that are "respectful". Good luck though, I don't think you'll get anywhere.
sigh.
Protip: the good businesses tend to be more expensive and harder to find, and customers aren't willing to spend the extra time and money for the "good business".