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> 100% down to the price

It’s price and Ozempic et al. Disentangling these effects will require more work.

It appears you’re being downvoted - but this (Ozempic and the like decreasing fast food sales) may actually be happening. A couple of recent articles:

https://www.axios.com/2023/10/06/ozempic-weight-loss-drugs-f...

https://amp.cnn.com/cnn/2023/10/05/investing/ozempic-food-co...

And the trend is likely to continue.

I don't know if the fast food industry can reinvent itself like the tobacco industry seems to have (see vapes and now zyn) but it's going to be much more difficult I think.

it sure can. they keep up with the trend they've been following for the past few years -- improve quality, keep it fast, but with higher prices. keep a couple of low-cost / slop options on there, but this has been an already existing trend in fast food and "microwave grill" restos for a while now.

They could start by making something they actually tastes good ? The price is super high and for what ?

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