> What’s Killing Clicks?

> “Tell me, Rand, what killed all these clicks?”

> I’m going to tell you every one of the major search, social, and content platforms has an incentive to keep you there. LinkedIn wants to keep you on LinkedIn. Twitter wants to keep you on Twitter.

Let me throw out another one. People have learned that they'll regret clicking. The incentive to get as many clicks as possible and no incentive to have anything there for them once they do click, except a bunch of in-your-face ads that make it impossible to read the "content", has perhaps made us all pause before clicking.