You can get wrist worn step counters on Amazon for literally one single dollar. You can get Bluetooth connected "Smart watches" that count steps and monitor your heart rate for less than $20, so in what world is this thing at $56 considered a "Good deal?"

Wouldn't really expect much else from The Verge though, as their whole site these days is basically just a bunch of ads in a trench-coat masquerading as "Journalism." This is almost certainly a "Sponsored post" and is more their typical regurgitation of a manufacturers press release / marketing materials than any sort of actual critical review, as if it were they would have mentioned the fact you can get other devices that do the same thing or more for far less money.