So we are focused on consumers and helping points beginners. We actually provide tons of value especially to non-US airlines who would like to gain access to the US consumer. Normally, a US consumer would never create an Air Canada loyalty account, but we show them the value.

We are open working with any airline that approaches us on better serving their customers and acquiring new loyalty members.

With regards to the Air Canada lawsuit as someone on the outside, I don't know the reason why Air Canada pursued it.

It's imperative for an open internet that Air Canada lose this case.