Ferrari exec foils deepfake attempt by asking a question only CEO could answer
fortune.com
fortune.com
I think common sense was more than enough here.
In this case, it was a guy pretending to be an investor, the scam being that they require a small "investment insurance" to be paid to an "insurer" controlled by the scammer. So basically "hey your business sounds great, we want to invest $4M, just send $3K to this guy and we have a deal". Where of course, you will never hear from them again if you send the $3K.
In the video meeting he had a moving mouth on the video, with a mostly static guy sitting at his desk. It looked weird. He also had a Nigerian accent, while pretending to be from Israel.
Like with this article, I thought it would be most obvious if he stumbled over some sort of cultural knowledge. I asked him if he was happy to do a follow up call on a Friday evening, something that seemed unlikely for a guy claiming to be Jewish. He also didn't seem to know the time.
But I can totally see this scam working in the near future. Better real-time graphics would make it hard to know that it wasn't actually what the guy looked like. I could also imagine accent-changing software becoming a thing. The cherry on top would be an AI that actually does know that time zones are a thing, and cultural information from various places.
People that can't hide their Nigerian-ness when spending an hour on a call trying to persuade a particular business to wire them $3k for a nominally legitimate business transaction, not so much[1]. They make money when the least gullible person on the call doesn't warn their coworkers they're obviously not real Israelis, not the other way round.
[1]and not so much for the email spam scammers essentially filtering out the 99% of gullible people that have spam filters either...
These are business targeted scams and those are different to run-of-the-mill nigerian prince email spam.
The scammer tries to inject himself into the org to funnel funds out. You will not go far being obvious scammer.
I think a better solution is to verify that it's not a deepfake or other phishing attempt by contacting the person through a different communication channel that you already know and asking them to confirm that the suspect communication was really from them.