Ham magazines like QST and 73 published schematics and other how-to articles which amounted to an excellent education in practical electrical engineering. 73 magazine in particular was very technical -- it assumed you had good working knowledge of many common RF and audio circuits. Also, to get a ham license you needed to take a test demonstrating a good level of proficiency. For the lowest rung "novice" license you just had to demonstrate knowledge of Morse code at a slow but reasonable pace. For higher rungs of the achievement ladder like "advanced" or "extra" you needed to pass an exam about electronics as well as receive and send Morse code at a fast clip. The license presented a barrier to entry which didn't exist in CB radio -- which some hams looked down upon as a cesspool of unwashed, technically illiterate bozos.
My exposure to ham radio really started in the 1970s since my dad had been a ham playing with homebuilt radios since he was a kid in the 1930s. In the '70s the hobby was trifurcating. On one hand were the hard-core guys who built their own rigs, sometimes for the challenging high-frequency bands. Some also participated in designing and launching a ham-radio satellite via the ARRL. Early forms of digital encoding over radio were also big. Those guys were the real engineering types, and I admired them. On the other hand, commercial outfits were selling ready-to-use radios ... no engineering skills needed. In the middle were guys assembling and using stuff from Heathkit -- a great way to learn about electronics.
The ham hobby has been fading away for many years. I think the thrill of building a radio and then talking to somebody on a different continent with it has diminished in the face of cheap international calling, cell phones, Skype, etc. The only thing left for hams to do these days involves disaster relief -- and the remaining ham mag QST plays up that theme (or at least did the last time I looked). Meanwhile, the young nerds who used to take up ham radio now occupy themselves with various open-source software projects. I suppose that's natural.