It's Hard to Strategize

Roger Martin was on lenny's podcast yesterday explaining this topic further (many other major business strategists on there too).

Roger is refreshingly honest on the muddy topic of strategy, defining it as an integrated set of choices that compels desired customer action - the one thing you don't have any direct control over in business.

https://podtail.com/en/podcast/lenny-s-podcast-product-growt...