> C) wow page 11 bothers me. Why, why, why… the grid is there for a reason!! Just make it line up with the grid, oh my god
Make what line up? LOL! I'm sympathetic to the outrage, but happy to note that measuring the world should never cross over to wishing the world fits a unit measurement.
The grid is a ruler, not a form-factor.
The ruler's unit is 1/3 of the stroke width, as explained in the caption on pg. 11.
Why the stroke width? Presumably because it's a constant for the logotype. From the stroke you can build the grid and describe all the other dimensions.
You could choose any multiple for the stroke. So why 3?
Zero-one-infinity = 3
https://en.m.wikipedia.org/wiki/Zero_one_infinity_rule
(I'm being glib)
Because it looks right. Because 0 is not enough. 1 just begs for a sub-unit. 2 is merely twice 1. More than 3 is gratuitous.
"Three is the number thou shalt count and the number of the count shall be three..."
Holy Hand Grenade of Antioch
https://m.youtube.com/watch?v=xOrgLj9lOwk