Comment by tuetuopay | Hacker News Reader

Comment by tuetuopay | Hacker News Reader

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You won't have the money to buy such billboards anyways. Also it would be more efficient to do semi-targeted advertising by buying space in related places: magazines related to your product, sponsor spots in youtube videos, ads in specialty stores, etc. Start small by targeting an audience likely to be interested, not by mass-advertising in a spray-and-pray fashion.

Example: I found out about JLCPCB from sponsor segments on electronics youtube channels, when they started their offering. Granted this is not a small business (the company behind JLC is a behemoth), but it is a Chinese company unknown in the west, that only did B2B before. They advertised directly to audiences that might be interested.

> Also it would be more efficient to do semi-targeted advertising by buying space in related places: magazines related to your product, sponsor spots in youtube videos, ads in specialty stores, etc.

Those are all still marketing. Whether they're better than billboards depends on what the product is.

> You won't have the money to buy such billboards anyways.

Billboard space is available starting at on the order of $1000/month. This is well within the reach of a small business for a one month campaign and the dynamic billboards will even sell space on an interval of 15 minutes.

The fixed billboards in the most expensive cities are all Coca Cola and McDonalds because those cost the most and that's who can afford them, but the proposal is "ban all marketing" not "ban all marketing by multinational corporations".

The latter might be a good time though.

I thought we were talking specifically about banning billboard marketing. Or outdoor marketing if you want to be broad.

I see no problem with that at all. Somehow, as has been pointed out in this thread, Hawaiians, etc, seem to make do.

> I thought we were talking specifically about banning billboard marketing.

While that is the overall conversation, this specific subthread is rooted on a comment suggesting a world without marketing wholesale.

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