but is it worth? These companies now go to online and push more in ai thereby increasing the carbon footprint.
However, if it did happen, the arms race to prevent ad evasion in real life would be interesting. Glass Earth, Inc. by Stephen Baxter is a good short read along the extension of those lines (though the image of a multibillion satellite communications monopoly using a vast fleet of, uh, 67 geosynchronous satellites hasn't dated well!)
Bottom of my list of concerns, whereas at the top is being surveilled and psychologically manipulated on an individual or group level. I am very sensitive about it...