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Comment by fxtentacle | Hacker News Reader

I know exactly why Facebook / Meta are researching this.

Just imagine the possibilities for advertisers: Instead of telling someone how happy they would be if only they bought your expensive car, let's just spam them with AI pictures of themselves sitting in said expensive car, ideally next to some very attractive other people that match their dating preferences.

Facebook has all the data they need to create very pleasant dream scenarios for you. And they have the connections to monetize those dreams. Didn't the Expanse have a scene with someone addicted to living in a fantasy world? I thought it was meant as a warning, but this wouldn't be the first time that an elaborate warning would be misunderstood as an instruction manual.

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This is quite thought provoking. I can totally see ads for, say Disney World, where they put you in the picture instead of an actor. I mean, the whole goal of these ads is already to have you imagine yourself there. Putting you in the picture makes it that much easier.

We sell text-to-image model finetuning (aka "Dreambooth") as a service and yes, this is one of the use cases.

Recently a travel agency used our platform to generate images of people in the destinations they were advertising.

lol, if it is a good enough Ad

Just add it to my Instagram timeline and I can skip the trip and the cost. Everyone else (including me in 30 years) thinks I went.

This is a much bigger thing than the llama3.1 release. Llama 3.1 doesn't really help Meta's bottom line.

But content creation and ads are Meta's killer app. By having a model that doesn't require finetuning, they just changed the whole game.

Where do I sign up for my personalized AI content filter bot which can reliably detect ads and remove them from my browser?

I think the future will be a web browser running inside a VM and then the final DOM including all referenced resources go through a filter before being rendered. That way, it's impossible for the website to detect if you display the ads or if you just just load all necessary resources for rendering but mask them out.

The future will be “AI PCs” with a powerful on-device chip that can filter out on-screen ads, but enabled only by subscription.

Hmmm, that'd be an interesting startup idea!

How do ad blockers work exactly?

They're entirely manual. A whole bunch of volunteers write filter rules to block known ads. There's a big github where people can post issues about ads they've found, and volunteers will write filter rules to block them.

See https://github.com/easylist/easylist/issues

This does seem like something ai could automate

Digital immune system

> Llama 3.1 doesn't really help Meta's bottom line

Not directly. But most genai needs text models. And Meta definitely doesn't want OpenAI or Google or someone else controlling the state of the art. Zuck is essentially preventing anyone from getting too big by preventing the only options for "quite good" being behind someone's metered API.

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