Same playbook regardless of issue. People in power stirred up by busy bodies have been doing this repeatedly for 100 years. I do find it odd that originally these kind of things were pushed by religious fundamentalists. Many laws were passed based upon religious fundamentalist ideas that restrict behaviors and restrict speech. The entire liberal push used to be to strip down these restrictions because they fundamentally violated some of the core freedoms we're granted in a free country.
Now it seems the script has flipped. I see more liberals pushing for restrictions of Rights and freedoms than I do religious conservatives. No good deed goes unpunished and no emotionally feel good law will remain unabused by those in power.
So while it's easy to agree with this core idea that deep fake porn is bad, it's conveying a new right that has never been conveyed before. This idea that you have ownership of your image and how it is used. Depending on how you twist the words this could crush a satire completely. This can crush freedom of artistic expression. This is ripe for abuse because it's so emotionally charged is why you get a unanimous but vote. Politicians hoping to gain brownie points but understand the court will largely gut this bill. Unfortunately the people who have their rights violated, the actual enumerated and protected rights, not the emotional feel good things people think are rights, have no recourse other than spending large amounts of money or hoping the ACLU will take up this fight.