The company I work for sucks. I rather take more cash and just by stocks in companies I believe in more.
Or when I was working for Google in the mid-2010, I thought Google was a great company and I liked working there; but I also thought that their stocks were probably overpriced. (These days, I guess Tesla or Nvidia might fill that role for some? These are just examples, I have no opinion on them.)
In the other direction, one can love Amazon as both a customer and a shareholder, while simultaneously not wanting to work there.