When most people speak of Math, what they have in mind is more its mechanism than its essence. This "Math" consists of assigning meaning to a set of symbols, blindly shuffling around these symbols according to arcane rules, and then interpreting a meaning from the shuffled result. The process is not unlike casting lots.
This mechanism of math evolved for a reason: it was the most efficient means of modeling quantitative systems given the constraints of pencil and paper. Unfortunately, most people are not comfortable with bundling up meaning into abstract symbols and making them dance. Thus, the power of math beyond arithmetic is generally reserved for a clergy of scientists and engineers (many of whom struggle with symbolic abstractions more than they'll actually admit).
I think gamification is a great way to teach symbol manipulation, and I think (contrary to Bret) that symbol manipulation is a prerequisite for deeper STEM ideas.
I do also believe that harder mathematical problems can also be gamified, but this process is much less well understood, and you'll probably want a few theorem prover experts around if you attempt a system like that.