The data itself is indeed a problem. More than that, I'd add that the very definition of what's being measured or calculated is an even bigger problem (i.e. what's an active user?)

Still, I think that we can get to a place where everyone uses the same tool to collaborate on data matters, like a "Retool for data/BI". At a high-level, that's the direction we're going, and we're starting with notebooks and dashboards.