Cross entropy lets you compare two probability distributions. One way you can apply it is to let the distribution p represent "reality" (from which you can draw many samples, but whose numerical value you might not know) and to let q represent "beliefs" (whose numerical value is given by a model). Then by finding q to minimize cross-entropy H[p, q] you can move q closer to reality.

You can apply it other ways. There are lots of interpretations and uses for these concepts. Here's a cool blog post if you want to find out more: https://blog.alexalemi.com/kl-is-all-you-need.html