(likewise apple has its standards in a phone, which is not the standard you cite, but not 45 minutes either.).
Apple is opinionated on every part of the user interface and design, on usability and ease-of-use. They then go on to put their money where their mouth is, and practice what they preach. (For the most part.)
It's very hard to find design decisions at Apple that seem to have 0 thought or discussion behind them. This is the norm at other companies.