The $10k figure is likely roughly the minimum amount of money/hardware that you'd need to run the model at acceptable speeds, as anything less requires you to compromise heavily on GPU cores (e.g. Tesla P40s also have 24GB of VRAM, for half the price or less, but are much slower than 3090s), or run on the CPU entirely, which I don't think will be viable for this model even with gobs of RAM and CPU cores, just due to its sheer size.