Think about it: the author writes touching human interest story that pulls at readers' heartstrings by genuinely presenting the dilemma he is faced with. The story resonates with the combined holy trinity of geek social news: "Apple is a soulless and evil," "The patent system is a parasite on the world," and "Indie game/software developers are sacrosanct." Outrage ensues.
What could make this all go away for PRC? Apologizing and offering the author a free copy of their product before he decides to launch a crusade and a PR nightmare. Instead, no such offer came through.
The question I want answered is, Why? Are these companies so clueless that they don't see the PR catastrophe brewing? Do they know and don't care?
I propose a teaching about the nature of social news in the form of an admittedly unlikely third explanation: The company performed a cost-benefit analysis and realized that the intersection of this blog's audience and the company's customer base is so small they can get away with ignoring them.
Your outrage is impotent. You can rage about this on the internet all you want, but it's not going to cause an inch of motion in any direction. If you want to do something other than express frustration, send letters to newspapers, don't post comments. These companies are going to have to lead marketing campaigns. Get the jump on them and make the first impression on their potential customers.
That is how you get things done.