She decided to accept the offer from the not-sexy credit union software company, knowing she could've earned at least 30% more elsewhere. She kept using the word "genuine" when she talked about the people she met during the "interview" process, and that's what attracted her.
Well, about 2 years after accepting the offer she was diagnosed with breast cancer. (tl;dr = dealing with cancer sucks. constant doctor appointments. chemo treatments. pain. vomiting. life/death uncertainty. and so on.) She said her company was unbelievable during her cancer battle. She didn't work for almost a year (her bosses wouldn't let her), and they never even talked about sick leave or FMLA or disability - nothing. They just kept her on the payroll like normal, for almost a full year! She said her bosses would call all the time, asking about the latest test results, how she was feeling, did she need anything, etc. And, to her surprise, after about 2 years of treatments, almost the entire company showed up to watch her ring the bell.
Moral of the story: Money is great, but it's really not everything.