Basically, the target audience is people who have some experience programming, but who are not actual developers and have no experience in JavaScript land. There are a lot of graduate students at our institution that fit this description (e.g., some experience hacking together scripts in Python). The goal is for semi-technical users to be able to create forms in a JSON-like way, and for more experienced users to be able to implement whatever they can think of.
Also, I wanted to extract our build tooling into something that people can use without understanding anything about module bundling or needing to use a CLI (which the target users often find scary).
In general the admin team who would be supporting the deployment of the software.