He utilizes the hex-bar deadlift.
He has his football athletes complete the concentric phase (picking up from the ground) as fast as possible.
They just drop the weight when they reach full extension at the top.
He claims that the eccentric phase (lowering) is when all of the micro-muscle tears occur. These tears cause muscle growth.
By dropping the hex-bar deadlift weight at the top, instead of lowering, you get most of the strength gain, without the muscle size growth.
This is an effort to increase leg strength (for speed) without adding additional body weight.
Getting faster by getting stronger but staying lighter.