If the music was actually really good and people liked it then the money would be there.
Maybe Bach style music isn’t really a good as modern music.
Maybe Bach style music isn’t really a good as modern music.
Bach was writing pieces that were commissioned. Commissioned artwork always has a different character than artwork created for mass consumption.
The money has always been in commissioned music,* it's just about what is getting commissioned. Counterpoint rarely gets commissioned, let alone enough counterpoint to become Bach.
* Mozart's catalog is a great example: Salzburg Mozart wrote masses and organ fugues, while Vienna Mozart wrote operas and secular pieces. It's what he was paid to write.