Essentially, yes. It is fancy endpoint protection.
That's totally different to deploying new "code", i.e. new versions of the agent itself. You'd expect that to be treated as a software update like any other, so their customers can control the roll out as part of their own change management processes, with separate environments, extensive testing, staggered deployments, etc.
I wonder if such a content vs. code distinction exists? Or has EDR software gotten so complex (e.g. with malware sandboxing) that such a distinction can't easily be made any more?
In any case, vendors shouldn't be able to push out software updates that circumvent everyone's change management processes! Looking forward to the postmortem.
Even if it’s ‘just’ a content update, it probably should follow the rules of a code update (canaries, pre-release channels, staged rollouts, etc).