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Do non-technical people think of `goo.gl` as Google?

Yes. And non-technical people don’t know that goo.gl is a URL. Only that it looks like the word Google and Google is official, so this is fine.

Well if it's someone that would be fooled by google-site.com then you don't really help them by shutting down goo.gl in particular.

in a sense having goo.gl be legitimate only serves to legitimize google-site.com

additionally we should tar and feather whoever came up with akams

Also that youtu.be is Youtube.