Ask HN: How would you seed a website template marketplace?

Hey everyone,

I run a website builder platform called Versoly. It is bootstrapped & profitable. The biggest limiting factor is free/paid templates.

I have tried to hire freelancers to create templates but it hasn’t worked out due complexities in creating templates. Designers create great looking Figma files but are very difficult to create templates out of that work well with component libraries.

Also tried dming existing template creators but most of them are risk-averse and stick to “proven” and oversaturated marketplaces.

I’m about to take some risk and do a $10,000 giveaway to build some hype around the template marketplace.

If anyone has ideas/experience with seeding marketplaces would be very helpful. Happy to do things that don’t scale as well.