Google Alerts + Articles + Social Media + Social Stats = FolloWords
I looked at the site, read this, but I still don't get it. I think you should have more a straightforward description instead of "Easiest way to find quality content." Also remember that you're releasing this for HN right now, so you can be less bullshity and more to the point than you think. Ie. "Followords pulls in your social streams, summarizes and priritizes them for you." Or something like that, I'm still not clear what it is.
Actually we're aware that it's not clearly defined. Build on top of a nice infrastructure, we're playing with the positioning of the product by having more feedback. Trying to find a nice spot :)