Andy Hertzfeld on the Demise of the Mac Pro
plus.google.com
plus.google.com
http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an...
"Our pro customers are really important to us...don't worry as we're working on something really great for later next year." - Tim Cook
http://collider.com/film-camera-production-ended-arri-panavi...
http://arstechnica.com/gadgets/2012/06/the-silver-screen-no-...
Yes, how did that turn out?
It turned out as a great program, that Apple spend millions and years to rewrite from scratch to have a clean future proof codebase.
If you want to bring an example of Apple not caring about the pro market, Final Cut Pro X is NOT it. If anything, it's a counter-example.
Only idiots that don't understand software engineering complained. Ie, that you have to cut some corners, since you cannot have everything from the old version + new features, in a 1.0 release and ship in any reasonable timeframe.
So, yes, it didn't have ALL the features from the previous version. But soon after it was introduced, it got 2-3 updates, with major missing features (like multi-camera editing) added. And it's just in version 1.0 (post rewrite).
Compare to what happened with Netscape. Navigator wasn't going nowhere. But Mozilla took a lot of years and didn't bring everything Navigator had from day one. But thanks to that rewrite --which took like 5 years to produce something stable and usable--, we still, in 2012, have a stable, fast, Firefox. If that rewrite had not happen, there would be no Firefox today, Navigator would have died unable to compete with IE (much less with Chrome and Safari).
Apple lost control of the dialogue here.
In another field I know even better because my brother works on it, professional music studios still use Logic 7 and 8, a lot even use G5 (G5's man!).
All the hoopla about FCPX is from amateur and semi-pro guys, that can jump around from program to program without care. It's not as if they have (much) work to do. See also the second version of the FCPX impressions (after the first updates), from some pros in Philip Bloom's site:
It can be argued that one could just do those things on Windows / Linux instead, but that is a pretty poor solution for anyone who is already used to Mac OS X or who owns other Apple hardware such as their Thunderbolt display.
Dells Precision machines are cheap, last a LONG time and always bang up to date. Never will you worry about being left behind.
Windows 7 is supported until 2020! Linux is supported until whenever you want it to be (you have the source).
Being used to something doesn't really cut it if you ask me.
Unless you are stuck in a Mac Only workflow. I've been using Logic since it was called Notator on an Atari ST. It did used to be available on windows, but I never used it there. That has long since been killed, and not it is Mac-only. There are plenty of other people in similar situations. I could go out and learn Cubase or similar, but I'd rather not.
http://www.macrumors.com/2012/06/11/david-pogue-new-imacs-an...
Yes, this was a pretty "lame" update.
At this point, there are two things Apple could be doing:
1. The Mac Pro is EOL. Dead. Gone.
2. The Mac Pro is alive and well, and they're working on a new model.
Now, if the truth is option #1, why would they release this "lame" update now? There is no reason to. When they wanted to kill the xServe, they just killed it. Done.
I think the more likely scenario is option #2, but for whatever reason, they have not been able to build an Ivy Bridge/USB 3/Thunderbolt beast to their liking yet. At D10, Tim Cook clearly said they don't build things to "arbitrary schedules, or price points... they just build the best products they can". So a few months ago when it became clear the "new" Mac Pro was not going to be ready any time soon, they green-lighted this "lame" bump, to hold over until the new beast is actually ready.
I think this "lame" update shows a heartbeat for the Mac Pro, as a hold-over until something newer is actually ready to go prime-time.
(The difficulty I always think of is will the Thunderbolt port(s) be on the gfx card, or the motherboard? Hmmm)
Ideally they'd come up with something that could somehow work better in either rack mount or desktop usage.
The large majority of consumers will probably be impressed by the next gen Mac. That is the direction the entire line will be heading in and Apple clearly wants to make the differentiation clear, instead of marginally different and making people indifferent between the NGMBP and MBP.
These are not just creative decisions, they're marketing decisions, and so far Schiller hasn't done much wrong.
And creative professionals always could use more power. Even a current top of the line PC isn't enough.
Updating a Mac Pro from Westmere to Sandy Bridge E is absolutely trivial compared to creating the next MacBook Air. You can even do it at home with a Hackintosh - they are almost entirely commodity PCs in the same old boxes they've been in for years.
And yet it hasn't been done.
Having seen neither, I can's speak to quality issues on the two screens.
But I think their roots in the creative industries were always one of the contributing factors to the quality of their stuff. The idea that a mac is for doing things like video editing and music production is IMO a proxy for making it good at other things too.
Creativity is not bound by hardware.
As a product though the Mac pro targets (not exclusively or exhaustingly) a section of creative professionals: designers, music industry people, video editors. The design choices & margins produce a price that basically targets a 'need what they need regardless of price' segment. They've been doing so for a long time. In the Apple dark ages these people were a big chunk of mac users. You can still see the vestiges of this heritage in modern macs, eg iLife: Consumer versions of what their professional (in that space) users use.
Powerful machines, servers, and rendering farms exist for a reason. A Macbook Pro is not powerful on the same scale of what the Mac Pro should be.
I also have a recent Mac mini, but even though it's the beefiest machine that I own, I only use it to view movies.
There's the people who need lots of CPU. There's the people who need lots of RAM. There's people who want lots of fast disk. There's people who need to use specialized cards.
Trying to serve all at the same time dictates the shape of the machine. (For example, reduce space for cards, and you can make a 1U rack mount.)
Thunderbolt opens up the possibility of replacing the Mac Pro with something akin to a beefed up iMac or maybe a stretched shoebox-shape Mac Mini, with high-end CPUs, lots of RAM slots, and basic graphics and disk, with external Thunderbolt chassis available for disks or expansion cards.
If the main unit + disk chassis + card chassis cost the same as a similar Mac Pro, this would be a significant savings for those customers who only need the main unit and zero or one external chassis.
Rats nestery need not be too bad. Thunderbolt from the Mac to the drive chassis, then thunderbolt daisy-chained to the PCI card cage chassis. Power cords for the drive chassis and the PCI card cage chassis, if they can't be powered by thunderbolt. (Naturally, how ratty the PCI card cage gets would mostly be determined by what cards it contains and what are plugged into it.)
Not sure what the cable length limits are, but it might be possible to spread these out a fair distance, especially once optical-based Thunderbolt happens. Being able to put the PCI cards close to what they're connecting to, with just a single Thunderbolt cable running back to the computer, could be a cable management win, versus snaking multiple cables to a computer.
I'm sure someone could come up with a screw-in variant of Thunderbolt, but even so, I don't think Mac Pros have any screw-in connectors as it is, apart from the video cables screwing into the video card(s).
Thunderbolt PCIe expansion boxes are already in the works, such as this $979, 3-slot one: http://www.magma.com/thunderbolt.asp
24-48 track projects? With slight "freeze" of some heavy reverbs and such, you could probably run those on a Dual Core MacBook Pro.
I had to buy a laptop recently and chose a PC because I could get 32G of RAM in a PC laptop. For my work, I need that much.
The Mac Pro is still a powerful machine. We just didn't get what we hoped for.
Build the computer of your dreams, drop a bit of cash on a nice case if that matters to you, and install OS X.
It's really easy these days, especially if you have similar hardware to legit Macs.
Now, I'll grant that Apple products have advantages in terms of stability because there is less finger pointing when things go wrong -- you could get a mac laptop that sleeps correctly about 3-4 years before windows laptops got it right.
I don't see any real U.I. advantage on the Mac; if you try to put your photos in a movie, for instance, the Mac will drive you absolutely up the wall because it wants to make you look like a Shmuck who can't turn off the Ken Burns effect.
It's little touches like the spill-proof keyboard, carbon fibre reinforced plastics, trackpoint, and amazing thermal management (even with an i7 in there the bottom never gets hot, only mildly warm).
Having very demanding needs in hardware specs but flexible on operating system is probably a relatively rare occurrence.
I ask because that seems like a hefty machine to me. The max specs on the Mac Pro are almost as much as the development nodes in the cluster I have access to, and those nodes host about 10 developers per node.
It wouldn't be as bad, if it could easily be daisy-chained off a Thunderbolt monitor.
Unfortunately it appears that you need another Thunderbolt device after a Thunderbolt monitor, before you can connect a display port monitor.
(ie, Thunderbolt Display -> Thunderbolt Hub -> DisplayPort Cinema Display)
The only Apple display that can simulate pixel-for-pixel an iPad Retina display is the (discontinued) 30", and only in landscape orientation. The only way to test a Retina Mac app today (short of buying a new Macbook Pro) is to view it double-size.
I know bigger-than-15" Retina displays would be super-expensive today, but I assume the eventual Retina external displays will be (like the current 27" display) Thunderbolt-only, and that Thunderbolt requires CPU/chipset support (right?), which makes it sound to me as though no current Mac Pro will ever show (correctly-sized) Retina content.
That's not a dealbreaker for me today, but Mac Pro buyers tend to buy them to last for several years. Nobody really wants to pay more for a new expandable machine that only supports an end-of-life expansion port. A Thunderbolt Mac Pro would at least stand a good chance of being Retina-upgradeable (with a new graphics card).
I agree the silent almost-not upgrade is not a good sign, but it may simply be due to the release schedule of Intel's server chip. Anyway, the Mac Pro still exists and it's still a good machine. By these standards I have an ancient 2008 Mac Pro and it's absolutely good enough for anything I can throw at it.
But Intel's Sandy Bridge Xeon chipset and new E5 processors have now been put for a few months, with Dell's Precisions and other workstations now using them.
The headline wrongly suggests that the Mac Pro was canceled. It wasn't.
You can connect two external screens to an iMac, making a total of three screens.
http://gigaom.com/apple/new-27-inch-imac-supports-dual-exter...
Apple's displays are now all glossy, have dropped from 16:10 to 16:9, and most have such color inconsistency across the panel that they're impossible to calibrate. An iMac without a yellow band somewhere on the screen is like a unicorn these days.
They were, but it's been a while. Quadra 840AV (1993) , PowerMac 9600 (1997).
At the time, if you wanted multiple screens, the Apple Macintosh platform provided flexibility that you couldn't get on the Windows NT side. Competitors were Silicon Graphics, Sun, and NeXT, but their workstations were way more expensive.
It's obvious that Apple has moved more towards consumers, and financially, it has worked for them. But I too would like Apple to give some love to professional desktop users.
I think you can daisy-chain six of these Thunderbolt-PCIe boxes, which would give you, what 36 monitors?
And not thunderbolt monitors, they'd be whatever the gfx cards you use support, so probably DVI or HDMI or DisplayPort.
I'm sure Apple could produce extension chassis at a lower price point than 3rd parties, if they wanted to, but I doubt they want to get into that business.
On the other hand, despite Apple's huge cash reserves, I'm sure their human capital resources are limited. With iPhones, iPads, and MacBooks as wildly successful as they are (and for good reason, IMO), it would be really, really stupid not to allocate most of their resources to these products, and push for the major updates there.
http://www.macworld.com/article/1167247/cook_apple_planning_...
Quoting email from Tim Cook:
Franz,
Thanks for your email. Our Pro customers like you are really important to us. Although we didn’t have a chance to talk about a new Mac Pro at today’s event, don’t worry as we’re working on something really great for later next year. We also updated the current model today.
We’ve been continuing to update Final Cut Pro X with revolutionary pro features like industry leading multi-cam support and we just updated Aperture with incredible new image adjustment features.
We also announced a MacBook Pro with a Retina Display that is a great solution for many pros.
Tim
Its a shame Apple will not release a non-Xeon Mac Pro.
Do you have a computer? Can it access the web? Is it less than 5 years old? Congratulations, you have a pretty amazing computer that should be able to do most things pretty reasonably.
I mean Jesus, some people make it seem like it's a personal attack when corporations don't pander to all.
the rules of tecnical computing
1 there is no such thing as too much RAM
2 there is no such thing as too much IPC
3 there is no such thing as too much DASD/Disk/Backing Store
4 there is such a thing as to little budget :-(
That's the Mac Pro use case.