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Judging from the store website:

- Recharge cycle every 3-4 days (compared to months/years for a traditional watch)

- No apps listed for functionalities that usually belong to a feature/sports watch (heart pulse/BP monitor, temp/moisture/altitude reading, compass)

- It's Sony

Verdict: not interested.

I have a few questions, in case anyone knows - I wasn't able to find answers: Does it run Android itself, and can I therefore put my own apps on it easily enough? (This point is not clear - could it be an 'accessory' to Android, somehow?) Does it have an accelerometer?

Sony copy the Kickstarter's project Pebble watch?

Pebble wasn't the first watch like this, it wasn't even the first from the company that posted the Kickstarter (they already made the inPulse watch for Android previously).

Pebble was probably the first to bring eInk display to the watch. But as georgemcbay notes, they weren't the first to bring out a watch like this.

Sony Smart Watch