You write "we" but I've never been approached by any company to talk about the trade-offs I'm willing to accept. I don't think companies do that sort of thing, but has that been the case with you?
One could argue "well, vote with your wallet then", but there's overwhelming evidence showing that people choose cheap over any other quality of a product, also, sometimes there's not even the possibility of a choice to be made.
What solution would you propose, then, around this?