What tools do you use to track the users ?
For more complex situations (often within the application itself) I've actually built some APIs which allow me to store generalized data about any page interactions and relate it back to a particular page load instance. Once I have this data I can slice and dice it to figure out exactly what users in general are doing and also allows me to drill in and follow a particular page load and what that user did specifically. I can be as complex as simulating sitting behind the user and watching them use the app. It's surprising what you sometimes learn about how a particular user or group navigates a page and how different it is from what you initially expected when you designed the app.