Creators want to get paid in local currency so they can pay their rent. They probably don't want to speculate in Bitcoin. They want their income to be stable and not vary based on Bitcoin prices. They can automatically convert Bitcoin but that adds an extra step.
Consumers also want to pay in local currency. They don't want the prices to vary with Bitcoin, or their wallet to lose value.
> Consumers also want to pay in local currency. Taproot Assets will bridge this.
In Fewsats for example the user prices the services and gets the payouts in $ by default.
> Consumers also want to pay in local currency
... which are often times different, so there has to be some kind of conversion step (not saying that it should be bitcoin).