Mac Pro gets half-assed “update”
marco.org
marco.org
The fact that Apple keeps hardware and, increasingly, software, so tightly controlled leads to a situation like that of this "new" Mac Pro. If the Apple hardware ecosystem were open like that of Windows you'd have major companies all over the world evolving the platform in wonderful ways. Performance would go up and prices would come down.
There are lots of use cases where the user couldn't give a crap about a nice and polished enclosure. You are paying dearly for design you don't need. If you want to pay for design, fine, do so, but to a lot of us it means nothing.
Case in point: We have several workstations setup for Finite Element Analysis of heat and fluid flow. They are dual quad core i965 Extremes. They run overclocked at 4.0GHz with memory overclocked to 2.0GHz. They have 64GB of DDR3. All fluid cooled. Tons of storage as well. They also have dual NVidia graphics cards and sport three 24 inch 1920 x 1200 LCD monitors. Total cost, about $3,500. Including the three monitors and the OS hard drive.
These are monster machines in terms of performance and they still cost less than a Mac Pro. We have three Mac Pro's as well.
I would really like to see Apple open it up. A lot of interesting things could come of it.
Because their hardware is not subject to competitive forces, we will now be stuck with a less-than-desirable incremental update for probably three years, if not more.
If you buy in quantity or through the right channels, pricing should be 300-400, 500-600, and 800-1100 for 24/27/30 Dells.
Man, those were some shitty experiences.
Apple is an hardware company. They make money off the nuts and bolts pieced together with premium markup, software is but icing on top. They practically give away the results of their development costs on OSX.
You're encountering the cognitive dissonance as experienced in the 90's. Why, oh, why is Apple not courting customers that don't care about shiny enclosures and slick packaging?
Because that's not the Apple way.
I'm just waiting for Mac Pros to go the way of Xserves (which the group was ran for years just to break-even for the sake of pretension)
Apple knows its the end to end experience (software to hardware).
Apple is just fortunate to be in the very small category (if not the singular player) of companies that have great depth of talent in both the hardware and software realms.
This and the market they cater too (those with the money to spend) allow them to pick either pushing the hardware or the software forward and make a killing not having to move on the other end.
I say this as a person who hasn't bought an Apple product in 10 years in protest of some of their business practices:
- draconian App Store developer policies,
- 1984- esq lockdown on their platform and employees,
- the ridiculous markup on their devices, etc.
but who isn't dumb enough to not pay attention to them because they are some of the sharpest folks in the industry.
Not charging for minor updates doesn't mean they're giving them away. It means they've already rolled the cost into the original sale price.
My theory on why they don't care about the Mac Pro? They're phasing it out because Apple as a company is sustained by sexy, identifiable gadgets that are fun to flash and look at, and no matter what you do to the Mac Pro, it's still a computer tower. You're never going to bring it on vacation. You're never going to see it at a party. You can't even take it out into your living room to show your friends when they come over. The Mac Pro is a purely functional product, and Apple is about as much a functional company as C is a functional language.
I think your argument is salient, but for the opposite reason. Everybody on the planet does wear these things. It's a very small majority of the population, usually urban and with money to spend, that dresses in hundred(s) dollars jeans. Walmart pulls down half a trillion per year on cheap schlock with hundreds of millions of happy customers.
Most people actually do dress like the Mac Guy
http://www.dailysloth.com/wp-content/uploads/2010/08/mac.jpg
Paradoxically, in terms of computer fashion, Apple doesn't sell to these people.
One thing larger Apple computers have provided them is exposure, it's difficult to walk into a primarily Mac office and not notice the giant Apple logo staring at you from everywhere. I guess it also helps that people are able to use Apple products for basically everything, as somebody who has a MPB , an iMac as well as an iPad etc is good marketing to other people who may just be interested in buying an iPhone or whatever.
It's also very rare to see a computer used in a movie or TV show now that isn't a Macbook.
That's not strictly true. Perhaps for the fanboy. I got Mac because I just don't have time to admin windows anymore. When I realized how much time I was spending on this and how many times cheap hardware had failed me I made the switch. I didn't want to because I didn't care to learn a new OS but at some point I decided the potential savings were worth the risk.
This is just a variation on the "Apple only succeeds because of marketing, or shiny iObjects, or consumer stupidity." That if consumers were only intelligently informed, they'd all run either Linux on home built desktops or something other than what is currently popular.
Why is it so hard to accept that sometimes things become popular because they are good?
I did IT at the time for a Mac-friendly company and had no issues with the clones of the day.
(although, really, most Apple products of the mid 1990s were abortions of various kinds -- Performa and Centris especially, and the weird education-channel-specific stuff. Good Macs stopped with the IIfx and IIci and began again with something around 1998)
I know people that ran their Quadra into the ground and only gave up on them, reluctantly, when the PowerMac equivalents became embarrassingly faster. Expensive, as was everything in that time, but irreplaceable.
It didn't take long for the market to evolve and "grow up". Companies like Compaq surfaced. Very soon you had a million hardware ideas iterating from every angle trying to do it better and for less.
Today you can buy a PC notebook for a fraction of the cost of a Mac notebook --maybe a third or less. And, frankly, quality is excellent. Today you can walk into a place like Walmart and quite-literally grab almost any notebook computer and walk out with a quality product.
That's what Apple missed out on. Everyone got spooked as they watched the evolution begin and they pulled the plug.
Also, evolutionary forces are interesting. They naturally select product that people want. Perhaps Apple was afraid that they'd loose a lot more than the hardware war if they let go of the hardware. I don't know.
Barring a few details, today a PC and Mac notebook are basically the same machine. Same processor, memory, graphics, etc. Yet Apple isn't iterating the hardware as quickly and efficiently as the PC market continues to.
It'll be interesting to read what will be written in business books about this in twenty years.
Bulk of Apple's success is from their iDevices and its surrounding ecosystem. iPod, iPod touch, iPhone and iTunes app/music sharing infrastructure.
So in many ways Apple isn't a computer company anymore. Its more like Sony nowadays. What you will see in the future might be computers dying a slow death in the Apple ecosystem. Expect things like TV, Stereo and other entertainment stuff like Gaming consoles gaining more traction.
Slowly but steadily Apple is transforming itself into a consumer electronics company like Samsung.
Also unlike Samsung, Apple depends on OS X as their developer OS. The whole WWDC was praising developers for helping iOS take off, and I think rightly so.
Of course, Apple does not depend on the Mac Pro.
I wonder what would happen if they decided to abandon their Laptop/Desktop business and go purely for consumer electronics? This would certainly piss off many of their loyal fans such as graphic designers/musicians who aren't exactly going to be looking to go back to Windows based PCs for their work and could damage their brand.
Perhaps they will launch some sort of "Post PC" device intended for serious work, for that I am thinking something along the lines of the chromebox.
The 90's Apple clones didn't collapse itself because they were bad, Steve Jobs tried negotiating software licensing with manufacturers and Apple opted not to renew.
You're also rehashing some old point about Apple missing the boat on low end devices. Why does that matter? Apple sells millions of computers every quarter year over year. They have excessive cash holdings. What would be the point of chasing after some mythical unicorn low end cheap device that has no margins?
Evolutionary forces are indeed interesting. They do silly things like insisting on floppy disks, VGA ports, CD-ROMs, and other vestigial residues that hinders progress.
There is nothing wrong with floppy disks, VGA ports and CD-ROMs. These and other technologies still have a place in the right context and they tend to die off in an organic manner as industry can justify transitions.
Progress? A quick Google search finds estimates that say that there will be about two billion PC's world-wide by 2015. That's progress, not coming up with a new port that nobody really cares for outside markets that can afford expensive new hardware on a regular diet. I think you are confusing progress with innovation. Testing new ideas is commendable. Apple has always been on the forefront of that in some ways.
Progress is a different story altogether. One measure, as I am suggesting above, might be just how accessible a technology is to the masses (not just wealthy countries). World-wide Macs only represent 5 to 10% of the installed base. By this measure Apple has failed to deliver progress.
If you look at smart phones, then, yes, Apple hit it out of the park.
Most of the development was already done for them in the development of Open-BSD.
(1) You're thinking of FreeBSD. Not OpenBSD. A lot of the command line utilities Unix nerds would use in the terminal are ported from FreeBSD.
(2) The kernel, Darwin, is NOT based on FreeBSD. Darwin is a direct descendant of NextStep, based on the Mach microkernel.
(3) And pretty much all of the GUI and indeed the whole Cocoa API are also from Apple/Next. Not FreeBSD. Essentially, everything that isn't what Unix nerds interact with? That's pretty much all Apple. (Except for Apache if they turn on personal web serving, but that's not FreeBSD. And Webkit started as a fork of KHTML, but, y'know, not FreeBSD again.)
(4) For that matter, even a fair amount of the Unix nerd stuff is specific to OS X, like launchd, or has tweaks to support OS X-specific nerdosity.
So, vain hope, could we _please_ knock this sort of nonsense off? For both better and worse, OS X is very much its own animal, and whether or not you like it, it's ridiculous to claim that Apple doesn't put a hell of a lot of development work into it.
(2) the Mach kernel was originally developed for BSD.
(3) true, they did make a shiny wimp variant.
(4) is that why stuff like rename is not there? The man page for rename is there, but rename isn't for some reason though. I had to rename lots of things and I had to write a script and everything.
(5) an apple is a fruit, not an animal.
Darwin[1] is not the kernel, is the operating system. The kernel is called XNU[2] which was a combitation of a non microkernel version of Match with the 4.3BSD unix kernel interface. Apple remplaced the 4.3 BSD code with FreeBSD code[3].
[1] http://en.wikipedia.org/wiki/Darwin_(operating_system)
I'm sure you're aware of Apple's fairly disastrous entry into the world of Mac clones back in the day. What you're arguing now is essentially the same theory back then: clones would benefit them by increasing the marketshare for their OS. Instead, clones just cannibalized Apple's own sales and diluted their brand with a bunch of crappy knock-offs. I'm not sure why anyone would expect it to play out differently now.
Sure, it might be in your interest as a consumer to have choice in hardware, but I don't see how it's in Apple's interest to do so. They seem to be doing pretty well precisely because of the choices they've made to lock things down, not in spite of them.
That's not what OP is saying:
If the Apple hardware ecosystem were open like that of Windows you'd have major companies all over the world evolving the platform in wonderful ways. Performance would go up and prices would come down.
This isn't "moar market share," it's "the end user would benefit greatly if Apple hardware opened up."
Today is much different than the Mac clone era for two reasons:
(1) Apple clearly has no intention of offering a high-end desktop solution. Instead of losing those users to high-end Windows or Linux machines, they could keep them in the ecosystem by licensing OS X for use in boutique-style desktops.
(2) Apple holds much more power now. In the 1990s they licensed Mac OS from a point of weakness; today they could license to high-end, boutique manufacturers who meet their design standards.
Is this the right way forward? Maybe, maybe not. But OP's suggestion does not necessarily lead to the Mac clone days of the 90s.
All this Adam Smith idealism is great until we look at the real world, where the barriers to entry, integration costs, barriers to accurate consumer knowledge and platform compatibility hurdles are too high for competition to actually produce ideal outcomes.
If people wanted a competitive platform with a propitiatory OS they'd all be developing on Windows. There is no reason for Apple to try to compete in the same space, especially not when they are winning everywhere that matters for consumer electronics.
Apple prints money, and could afford to choose only the cream of the licensing crop (which, to be fair, will be pretty curdled). Here's where we violently agree:
All this Adam Smith idealism is great until we look at the real world where [stuff is] too high for competition to actually produce ideal outcomes.
In this hypothetical I'm not considering "competition." I don't know if this was obvious from my last post, but I'm wondering what would happen if Apple licensed OS X to a high-end desktop manufacturer that would make Mac Pros on its behalf.
Let me be clear: there is a 0% chance this happens. At the same time, it is clear Apple is not interested in the high-end desktop game. So it's fun and interesting to consider the possibility that Apple -- a company with negotiating power in spades -- could pick from any manufacturer on this planet and choose a licensing partner.
The Dell T7600 with 2x2.2GHz 6-core Xeon chips and only 8GB of memory and a 500GB drive comes out at $4,300. The Mac Pro with 2x2.4GHz 6-core, 12GB and a 1TB drive is only $3,800.
Unless I'm missing something, the Mac Pro is still a better deal, even for Windows.
One simply can't compare what Apple's now offering with other workstations.
And the cloud of uncertainty hovering over the Mac Pro has got to have a lot of people worried. It's bad enough that you can't get anything resembling a roadmap from Apple but it really looks like the Mac Pro is headed for extinction.
Looks like Apple is transitioning from a tech to a consumer company.
Sidequestion: people still buy hard drives as small as 500GB? 3tb runs around $170.
Unless I want to use non-Apple hardware with Apple software.
"I just build a fairly powerful desktop hackintosh and I'm running OSX 10.7.3 illegally"
Now you might not care about the licensing restrictions on Mac operating systems (I don't) but saying "Oh you can just do this" when it is technically* breaking the law is not an alternative for many people.
* Rather up in the air at the moment to be sure, but err on the side of caution
The worst that could happen is that Apple would try to sue you, but have there been any successful cases of this? End user being sued that is , not companies that were selling PCs with OSX on.
Having said that, I am not interested in arguing pedantic semantics about about what constitutes "the law" and what "breaking" it entails.
You wouldn't be breaking copyright , since you're not making a copy (assuming you bought a legit copy of the OS). You also aren't circumventing any of the copy protection afaik since OSX doesn't really have any.
Basically Apple says there is code in there to lock their OS to their hardware, it doesn't have to be particularly good, as long as it is there and has to be circumvented for a hackintosh (you cannot just pop a DVD in and install, unless things have changed since I last had a look).
The Apple statement is in that article if you want their legal definition.
I thought it was well known on HN that Apple used the DMCA ( Digital Millennium Copyright Act, aka, part of "the law" in the US) against the Hackintosh company Psystar, I guess I was wrong. A quick google will bring up the specifics if you want it. (e.g. http://www.theregister.co.uk/2008/12/02/apple_psystar_dmca/)
The reason I said it was a grey area was that the DMCA supposedly has provisions for compatibilty and personal use. So it could be argued that installing it yourself on your own hackingtosh (not commercially like Psystar did) does not violate the DMCA, but since this has not yet been tested in court (as far as I know) do this at your own risk.
Firstly this makes the assumption that the person fell under US jurisdiction at the time of their use of the system.
It would also assume that the DMCA would apply to this specific person in this case. I don't know of any instance of a successful crimimal conviction against somebody for using their own legit software on a system they own themselves and we will not unless this is tested in court.
"Unlawful" would probably be a better term in this context. You could argue that this is pedantry but I think that throwing terms like "illegal" around in this way could cause undue anxiety to people who do not understand the specifics.
For the second. A law is a law is a law, even if there is no successful conviction using it yet. It is a "Damocles Sword" hanging over every person in the country it was enacted until courts actually rule on it at which point we will know what the judiciary thinks of it.
As for "illegal" vs "unlawful". As far as I am concerned they are synonyms.
And OSX would also be crashing all the time, getting a reputation for being unstable. This is exactly why they have such tightly controlled hardware configurations: so some cheap company with bad drivers can't make Grandmothers think Mac OSX crashes all the time.
It's not "free" throwing in support for any stupid (even conflicting!) configuration that people could come up with. You have to write your OS different and you're still not going to stop all the problems. Most of Windows old reputation for being horribly unstable came from a handful of drivers.
Crashing and BSODs are a thing of the past now, unless you buy a non-name peripheral, or have faulty hardware (which will crash an Apple just as quickly).
I'm beginning to wonder if this is a trend? Apple is clearly focused on iOS and consumer/prosumer and not professional. I certainly don't blame them. Is the future of professionals going to be Windows? Even for lifelong Mac die hards? It seems plausible imo.
Hell, I find lightroom able to use all the CPU I can throw at it when I muck around with ~400 photos that I shoot in a day.
I have no doubt that video work can easily use all the CPU/memory you throw at it: imagine rendering a finished video in five different formats and resolutions in the background, while you're editing/tweaking your next project in the background.
Remember these are professionals.
He was extra pissed that the new machines don't even have Thunderbolt. He has many hundreds of gigabytes of audio libraries on a variety of external storage devices and just having Thunderbolt would be a pretty decent productivity improvement.
Video professionals doing rendering or compositing, ditto.
Not to mention the video cards available, plus being able to throw four full size drives directly on the SATA bus.
Having a Mac Pro with lots of storage and big monitors when you're working on a 300 page book with 300GB of photos is much less annoying than poking along with a laptop.
It's not just the speed, it's also the usability. Eg, a comfortable trackball and a nicer keyboard. Sure, you can add those to a laptop, but then you have a kludge.
If you can get the same performance out of, say, the new MacBook Pro plus a couple Thunderbolt displays and a Thunderbolt RAID, the pros can just move in that direction.
Notice that there was no iMac update at all today; Apple might be planning to release a new high-end iMac to better serve the old Mac Pro crowd.
I mean for one thing, despite all the awesomeness that is Ivy-Bridge, I still do not think that Intel can cram in the same level of performance into a 35W chip that use to go into a 90W platform just 2-3 years ago.
With audio, it is seriously child's play. Compression is about as CPU intensive as you can get with audio outside of voice recognition, and it just isn't there.
Video is mostly offloaded on to GPU's these days. The MBP GPU is definitely a big step down from what you can get on a desktop, but you can always get a dedicated bit of hardware that you attach to your MBP to get that job done. The real killer on video has traditionally been I/O. With SSD's and Thunderbolt, you have some alternatives.
> I still do not think that Intel can cram in the same level of performance into a 35W chip that use to go into a 90W platform just 2-3 years ago.
You might want to check out Moore's Law.
Don't do much audio work, do you? Between softsynths and DSP effects on 32+ tracks, professional-level audio workstations will eat all of the processing power available on pretty much any modern CPU and ask for more.
The memory bandwidth, # of cores, fixed point and floating-point computational characteristics of MBP's are not that different from their desktop brethren (smaller, but they tend to be proportional). Bottom line is chewing half the power still puts you ahead after a couple of iterations of Moore's Law.
If your problem is bigger than that, or requires specialized hardware, it tends to make sense to support external hardware and/or distributed computation, in which case the MBP's limitations tend to matter far less.
Not true. Try running a really complicated Logic set with a lot of virtual instruments on a low-end machine and watch it grind to a halt. In the last year we've seen new virtual instruments that bring analog emulation to a new level but they can eat as much as half of my Macbook Air's CPU playing a single note. Extrapolate this to a professional mix with as many as a hundred tracks and you can see why some people still need a real computer.
Barking up the wrong tree, mate. Obviously he won't try it, because he doesn't know what the hell he's talking about - and certainly never heard of Logic.
Assuming that we can keep cranking the moore's law handle in one way or another people will always find a way to use that extra power even if the rate of return is somewhat logarithmic there is always a wow factor in something that is better even if only by a marginal amount.
The question I guess becomes how much of this can we move to the cloud? If the math for the virtual instruments in this example could be run inside a data centre and then streamed to the computer , perhaps some of the need for high end local hardware is alleviated.
Of course this will be cyclical , we move to a world where software is something that is paid for by the month and after a while of paying lots of different monthly fees for different apps somebody will start offering people a "local cloud" that will look like a great deal because you only pay once.
Music is a particularly difficult case because latency is an absolute killer. If your response time is over about 10-20 milliseconds people will start to complain. You could farm out offline rendering I suppose but so far it's a lot easier to build a big beefy workstation and freeze tracks to audio if necessary on the local disk.
By a long shot.
But I'll stand corrected. I'm obviously just playing with inferior tools.
Highly polyphonic physical modeling synthesis is more CPU intensive than compression... then you start adding on many instances of complicated reverb effects, some effects that require fft/ifft passes, autotune, &on and on, all with realtime constraints (not to mention all of the copying of buffers and context-swapping that goes on with the way these systems are designed)... and you get a high-cpu monster pretty quickly.
No offense, but that's not even wrong.
17'' Macbook Pro gets all huffy and puffy after just a minute of actual work and stays pretty loud and too hot to hold on lap during entire compiling/transcoding session.
So, no currently, you can't replace Mac Pro with a laptop, nor with iMac (I have a couple of latest 27'' iMacs as well, and it's pretty much the same story).
I don't think this will change any time soon. The box size of Mac Pro will always be able to contain more cool, quiet computing power than any laptop.
True, not everyone needs this kind of computing power. It seems Apple's target audience most certainly does not. Majority of them need an appliance running on a phone/tablet it seems.
Since thunderbolt basically is a PCI express cable, there's nothing to stop people from building external cases that can hold PCI express cards, like the Mac Pro can. Since thunderbolt is becoming prevalent across the line, I can't really see a need for the Mac Pro so much anymore.
True it is nice in some situations to put all your hard drives and all your PCI cards in one box, but at %2 of the total sales (by units) the big old tower is less relevant these days.
The other thing the Mac Pro had was the highest end of Intels CPUs. If the sales aren't making the engineering effort worth it, then the answer Apple's intending people to take may be a high end iMac.
I edit a lot of HD in Final Cut X on my 2 year old Macbook Pro, and background rendering seems to have no trouble keeping up. I've not really felt CPU constrained in awhile with HD.
Such a thing has been announced: http://www.magma.com/thunderbolt.asp
then the answer Apple's intending people to take may be a high end iMac.
Maybe, but the 3.4GHz i7 - currently the highest CPU in the iMac range - still comes in at 2-3x slower than the highest end current Mac Pro CPU.. and there are E5 Xeons out there already faster than those.
http://www.youtube.com/watch?v=DZDh8z9UDTo
Please, please don't use magma. It's for your own good.
And one more ugly piece of plastic that many people ruin their Macs with - USB 3G sticks, because no Mac series can hold a SIM card, even though Apple has successfully pushed for a more compact standard.
My battery lasts 6 to 7 hours and is more than two years old. I can't remember the last time I had to stay six hours straight without having a plug nearby long enough to pump up some serious juice (and remember, charging is non-linear, the first 80% come up in a blink). Swapping batteries is a niche, yet it's the standard in PC land. I'd rather have a couple more hours in a thinner enclosure than twice but at the cost of lugging around a bulkier design, along with the second battery. Plus recharging two batteries is a chore.
The battery analogy is flawed.
[1]especially time machine and aperture but a lot of others as well
What % of media and apps consumed on other Apple kit is created on Mac Pros? Are all the devs and videographers etc using laptops now?
FWIW my dev setup is a MacBook Pro connected to a Cinema Display.
Which itself is going super-consumery with Windows 8..
Both Windows and OS X are becoming walled-garden tablet-centric shitfests.
It's not a knock on Linux, but if the mass market moves to tablets and smartphones (not sure if you count laptops as desktops), owning the desktop is going to be like owning the mainframe market. It doesn't disappear but it's not what it once was either.
As a Linux desktop user, I'm not sure that I can.
That, more than anything either Apple or Microsoft does is what worries me about desktop Linux. We have met the enemy and he is us.
I'm using 12.04, and it's the first significant amount of time I've used spent with Ubuntu. I can say that a month in, I'm digging it. It beats Windows for me in a number of ways but I actually like the level of ui polish -- it's smoother than Windows. (That and it renders fonts far better than Windows, for some reason).
Rails on Ubuntu is also far, far easier. Terminal beats every pretend version on Windows, rvm and bundler work the way they're supposed to, and I really like gedit more than Notepad++.
gedit is available on Windows too. If you really want to harness the power of Linux, run Vim. You'll see at least an order of magnitude in productiviy improvement.
What advantages other than freeing up screen room and RAM would I get from using Vim over eclipse that would give me an "order of magnitude" productivity increase?
I know vim has a lot of keyboard shortcuts, but there are also quite a few in eclipse.
I also grabbed RubyMine but I haven't spent any significant time there yet as I already have the terminal->gedit workflow down and fighting through RubyMine modal menus to setup BitBucket git pushing started to get old quickly. Terminal is easy. I just push.
What does Vim offer that gedit doesn't? I guess I don't understand the main difference.
I would really like to get some code suggestions/completion features, certainly not a need but I think it would help cut down on my occasional stupid mistake.
It's about the modal editing. It's a completely different paradigm for text editing. It changes the way you interact with your code.
Rather than "Linux apps" expect it to be running stuff using things like Google Native client or increasingly sophisticated JS virtual machines.
Apple incorporates the cost of OS X into selling hardware. Windows' licenses are effectively free for OEM manufacturers.
Dell is the only major OEM I know of that offers a Linux laptop and I'd guess that division is in the red. The original Asus EEE PC was Linux only and spawned the netbook revolution, but Linux only did not last very long once the market took off and Microsoft intervened.
Additionally, more and more governments pass laws that require their institutions to use linux or open source, or choose bidders that do. Then you have an incentive for a company which wins such a bid to use linux on umpteens of desktops.
Those are just two incentives. There are probably more.
Every bit of CPU power gained from an upgrade is promptly put to use in doing audio processing .. and I would imagine that this Audio guy is probably using Pro Tools or Logic, and has reached the ceiling for what he can do without upgrading to a faster CPU.
Fact is, Mac Pro's are no longer the really best solution for a high-end audio/studio situation - sure, they look good as furniture, but for the same price you can get 2x the number of plugins running on self-built hardware. This matters in the audio business.
(Disclaimer: My DAW is a Linux machine. It rocks. I also have a portable DAW: Macbook Pro. It also rocks.)
My world is Linux servers and a MacBook Air (and a good SSH shell on my iPad if I am travelling light) work fine; some local develop using IntelliJ/RubyMine, etc., and good access to servers == happiness. I could personally care less if Apple wants to concentrate on what makes them money.
For people who do professional video, sound, etc., maybe the Windows world is looking better, especially with Adobe's neat Creative Cloud stuff. I am a rank amateur when it comes to video and digital photo post production, and even I am thinking of dropping Final Cut Pro 7 and paying Adobe $50/month for Creative Cloud. I think that Apple has made their intentions clear.
1. Marco's pessimistic take that they are clearing through existing inventory in slightly reconfigured and cheaper machines.
2. grecy's comment here that they needed to keep people hooked while they get the real bump out the door.
If the answer is 2, then they really can't wait too long. A few people will be satisfied that they can get 12 cores for $3800, but it's only a stop gap.
My pessimistic gut says Marco is right (see FCPx/exFCP fiasco), but I keep hoping he's wrong. Right now I have too much invested in PCIe in my studio (audio hardware) and might get one of these new 12 core boxes and nurse it along for as long as I can.
Geof
Osborne Computer announced a future product that would outperform the current line. People waited, rather than buying what was currently being offered. In the meantime, with the drop in sales they ran out of cash and went bankrupt.
http://vr-zone.com/articles/ultimate-8-core-matx-powerhouse-xeon-e5-2690-r4g-7970dcii-and-more-/15123.html
http://www.macbreaker.com/2012/04/ultimate-xeon-hackintosh-server.html(my 2007 MacPro is still humming along nicely, I really can't see why Apple won't allow me to install their new OS on it, other than that they just want the whole line to disappear)
The Mac Pro is a necessary part of their line for professionals and aren't going anywhere. My guess is next upgrade will be a big overhaul. It will also probably come with Mac Mini upgrades & a complete thunderbolt display selection (which I am waiting for).
EDIT: the upgrade I'm referring to is April 2010 when the MacBook Pro's started using the Intel Core i5 and i7 processers, removed the express slot, etc. That's 2 years and 2 months between major updates AND you could say the 2009 was really the last time it was upgraded THIS much. So 3 years? and you're complaining about 2 which is not abnormal by any means.
I purchased a Thunderbolt display just a couple of months ago. I wanted to use it with my Macbook Air while waiting for the Mac Pro to be updated, feeling that not even Apple could get away with a $1000 display that was not supported by its super expensive high end computer.
I was wrong, apparently. Now I know what it must have felt like to have bought NeXT computers or Betamax VCRs.
I have a 2008 Mac Pro and was looking into doing this, but I'd need to buy a graphics card with DP first.
UPDATE: Thanks! Yes, I was wrong ;-) Another source: http://store.apple.com/us/question/answers/product/MC007LL/A...
Unless, of course, you own extremely expensive hardware or happen to be a lo-fi genius like Bob Pollard or Calvin Johnson :)
I think Apple has done a pretty good thing today. They've politely signaled to the market that they want you to f' off and buy someone else's product in this segment, because you aren't worth the effort anymore.
The money is in iOS and the laptops. And you don't need more than an iMac to develop for iOS or the laptops, so they just can't be bothered to make a workstation anymore. If you are pissed off about this you should investigate Linux or Windows.
I suspect if they hadn't put out a new model of the iPhone since the 3GS, sales of the iPhone would probably decline over the last 2-3 years.
There's nothing wrong with the Mac Pro but the whiny ones who can't afford it or prefer to scoff at the price rather than recognize the value. Yes, we all want a smaller "Pro" system you can upgrade, but there's no market for it.
The sad truth is Apple sells only "thousands" of Mac Pro systems compared to "millions" of their more mainstream products. That they make them at all is interesting considering the expense that must go into designing them.
It's possible as Apple makes an increasing proportion of their revenue from iOS and are less threatened by the possibility of losing control of a portion of their OS X market that they might allow a few select manufacturers to produce and support a true workstation-class system. For Apple it'd be checks in the mail for licensing fees and an almost imperceptible loss of market share.
As far as Apple licensing OS X, that seems highly unlikely given how things went during the 1990s with Apple clones.
But I don't think that means it's dead for certain. Maybe they are having a hard time figuring out if Thunderbolt will go on the gfx card or the motherboard...maybe they are still waiting for a usb 3.0/thunderbolt/ivy bridge chipset from inel?
In fact, I think a "lame" update is a good sign that Apple wants to keep it around, and for whatever reason doesn't have the tech yet to make it much better.
Speaking of which, has anyone built a monster hackintosh?
Having to deal with opening up one's computer and also occasionally losing a half a day to tracking down proper kexts is not my idea of cost savings. (I'm not afraid of it, it just sucks and absorbs my only non-renewable resource.)
I was hoping to upgrade to a box that could support more memory (the 128GB is already over the official spec, but well tested) ... but just meh. I am disappointed.
But, it gets me off my butt to research how to build out a decent hackintosh.
That said, a Hackintosh can save you a lot of money if you're looking at the Mac Pro line. It's a crappy solution, for sure. Apple would never bless such a thing, but they don't seem to try and stop it.
Half the reason one buys an Apple product is because of the terrific build quality and design. That's extremely important in a notebook computer, something you'll carry around day in day out and have to depend on to not fail when you're in the field.
There's far less incentive in buying a terrifically sturdy and pretty machine that will sit under your desk and not be moved for years on end.
Having a really powerful desktop that can be thrown back into its (incredibly well designed) original box and shipped here, there, and everywhere while continuing to work perfectly and housing all my disks has been awesome.
Heck, I have problem with mine sitting near the door after I come in from the snow.
They're not killing off the line altogether probably because it's a less risky market. iPads and iPhones are new, and tomorrow a new phone could kill off iPhone sales over night.
It is pretty shitty to see Apple do this however. I'd love for them to put in the bleeding edge hardware on the line.
Is the potential of pissing off dedicated customers worth the money they'll save? What will they do with the money they save? Add it to their unimaginably large mountain of cash?
Currently you'd have to be lobotomized to buy a MacPro at this price point. You can buy literally 2-3 "beige boxes" with similar specs for that money.
The shiny case and OSX make up for a lot, but there's a limit to what people will bear.
http://www.macworld.com/article/1166533/apple_nearly_doubles...
The entirety of worldwide PC shipments for a quarter is less than 100 million units. So, no, cutting prices is not going to help catch up to iOS revenues.
Or perhaps they have something in the pipe but not ready yet. They've never been a company to tip their hand early.
Everything I've read over the last year seems to imply that Apple is losing interest in the pro A/V market in favor of the profitable portable market, instead of keeping both going.
But the truth is, this is really self-entitled. There's huge iPhone updates on the go (iOS6 and hopefully iPhone 5 later this year), big MacBook Pro updates but that wasn't good enough. Nope, because they didn't cover Marco's chosen line of computers… they're playing a half-assed game.
Buying a computer is a 1:1 deal. You give money, they give computer (and support for a year.) That's it. That's the deal. There is no "we'll forever be in your debt" by Apple. Just because you want something, and you kick and stomp doesn't mean they should do it.
We also don't know why. There could have been a hardware issue holding them up, or a software. We've got no idea on this.
Apple are doing a pretty good job at the moment if you ask me.
The Mac Pro hasn't seen a case update in at least six years. What other Apple product has been neglected like this?
Personally, I wouldn't be entirely surprised if Apple was just keeping the Mac Pro alive long enough for third-party Thunderbolt accessories to catch on. Once you can plug in all the expansion you needed over Thunderbolt, what's the point of the Mac Pro? Just faster CPU and more RAM -- so maybe they'll release a special Mac Mini that's like a normal Mini but with Xeon processors and a ton of memory.
They have a "Mac mini server" today, and they've had an "Xserve cluster node" in the past, so it wouldn't be completely out of line for Apple to release a special version.
A lot of us wouldn't find it ideal, but it could be an answer to the "I need a Mac with 32GB of RAM" question, and Apple does seem to prefer all-in-one boxes that users plug their own external accessories into.
What, besides A/V work, is a 6+ core OS X machine necessary for?
Not that you can't run these on smaller devices; these are just easy ways to use up a lot of CPU.
When I was working on quantum state diffusion, it took many hours on a 24-node cluster for a single run. In many of these tasks, the problem will expand to consume all reasonably available resources; more cores allow greater precision, wider sampling of parameters, higher fidelity, etc.
I'd switch to Linux if the apps were there, but it's not even close. And I'm an edge case, I suspect most creative types would rather not mess with xorg.conf.
I have ran some windows audio applications on Ubuntu 10.04 and the timing accuracy (tested by specialist software) was several orders of magnitude higher. In addition, I can achieve higher workloads. This is all with software that wasn't even compiled for my OS.
Anything that needs workstation-level graphics like the NVIDIA Quadro (for doing stereoscopic graphics, multi device synchronization, broadcast pipelines, and more).
Dell charges through the roof for memory. 16GB of 1600MHz ECC memory for only $700 more? Wow, that's thrifty!
That's probably the reason. When the niche for desktops is too small, it will eventually die. Because Apple only produce stuff that makes a pretty good amount of money. If it doesn't, it's removed.
It make sense, even if it's annoying.
Are you sure about that? "Flashback" is just one example. Apple has also approached an av vendor to help harden OSX.
Granted, some still need a Mac Pro to drive multiple huge monitors, cut video, add weird device interfaces, etc. Some will demand super expensive hardware for reasons more political than practical. All that said, overall, the publishing industry seems to be hitting a performance-plateau where the old Pro is no longer necessary among many practitioners.
I guess maybe we have different assumptions about what "profit" means. I'm assuming that when someone refers to a line of products as profitable, they are taking into account all administrative costs as well.
I'm personally surprised that the Lenovo X1 Carbon hasn't gotten more notice: 14 inch screen, 1600x900, made of carbon fiber, beautiful body, less than 3 lbs, embedded 3G connectivity.
Question marks seem to be battery (I've heard numbers ranging from 3.5 hours to 10 hours) and price (I'd wager around $1200ish?).
Skepticism around the claims of improved sound.
The Samsung Series 9 (also 1600x900, but 13.3 inch screen) also looks solid. Any others out or on the horizon worth noting?
I know that you can get dual CPU server motherboards and build your own system, but as far as I know no one sells a pre-built desktop system that looks anything like the Mac Pro (spec-wise).
EDIT: Looks like I was mistaken. You can get high-end PC workstations.
In this Anandtech review, the 16 core Opteron trades blows with a six core Xeon (clocked at 2.3ghz vs 2.66ghz):
http://www.anandtech.com/show/5058/amds-opteron-interlagos-6...
The 8 core DP Xeons weren't out yet when that review took place, but the Sandy Bridge chip was a big improvement over Westmere, in addition to the extra cores.
If I was building a server I'd probably look at the Intel parts, the cost/performance curve is justifiable. But my personal case right now is running lots of test VMs simultaneously on a workstation, the Opterons are more attractive.
http://www.anandtech.com/show/5553/the-xeon-e52600-dual-sand...
This latest generation was not favourable for AMD. 16 core Interlagos in many cases barely outperforms the old 12 core Magny Cours.
here is one company selling them - http://www.titanuscomputers.com
I priced up a 32 core AMD machine with two 2GB Nvidia GTX 680 cards and it comes to just under $5000.
I'd love an update as much as the next guy, but I take solace in the fact that my machine is a little less outdated than it can be, and understand that Apple is smart enough to know where their bread is buttered these days, even if it sucks.
I love my Mac Pro. It is the best desktop I've ever had and what actually got me into Apple products. I can also develop all my Mac/iOS, Android and Windows apps on it, without it I'd need a windows machine again.
The Mac Pro is still key to getting Windows people to switch so they can run it in parallels.
Apple's core revenue sources have changed significantly over the years. Used to be towers were a primary source of revenue. That's most likely no longer true, and hasn't been for a while.
Take into account how much money Apple has to spend on R&D internally for their products. That's not only hardware, its also software support. One thing I've learned in the Hackintosh community is that while there's a lot of hardware that works really well, its a subset of all the hardware out there (chips, mobos, graphics cards, etc). You have to pay special attention to your hardware or getting OS X running is a huge pain in the ass, if impossible. It costs a lot of money to have good programmers to support hardware.
I have to choose to believe that the people at Apple know what they're doing for the benefit of their company. If the internal folks responsible for weighing the scales have found that the amount of revenue earned for cost of development and all for Mac Pros is too narrow, or even negative, then its entirely responsible for them to be phasing out the availability of this product line.
Yeah, lots of people want Mac Pro towers. That includes me. I'd still love to switch out my Hackintosh for a Mac Pro if just for the freedom to freely do software updates without worry. I develop about 50/50 between it and my laptop.
But for Apple, who have proven over and over again that they know where their markets are going, they may be finding little to no value in continuing the Mac Pro line.
A lot of people will counter with the argument that since Apple has so many billions of dollars, its just a drop in the bucket for them to continue Mac Pros. That may be true, but Apple isn't a company like Microsoft. They don't tend to waste billions of dollars on products that go nowhere or have little chance of success. Its true that Apple has had failures (Ping anyone?), but they are very small in comparison to their successes.
Many people reading this may be too young to remember Apple from the late 80's and 90's. They were lost and wandering in the woods. They almost died a few times. I remember going with my mom to get our first Mac in the early 90's and having to pick between 3-4 different models of the same Performa series. They had multiple types of desktops available, including the Performa, Quadra, and others. Their product skews were all over the place.
It wasn't until Jobs came back and brought a laser focus to their product lines that they turned around. He spent the last decade imprinting that way of thought on the entire company. Its vital to their future success, and our enjoyment and the productivity that comes from their products, that it continues. I would like to hope that there is an endemic fear in the company of losing that focus and going back to the Apple of old.
So if Apple has found that the Mac Pro line is no longer worth it, its entirely reasonable that they begin phasing it out. I'm choosing to look forward and see what they're doing next, and how I can use what they're building to make cool, amazing new stuff. Not looking back and complaining that old things I thought were valuable are being taken away.
ITYM fan, because "devil's advocate" means arguing for the sake of something you dislike a lot, in order to bring better criticism.
You're playing bait and switch. Can it be you have learnt this from AAPL?
This is an "upgrade" in the sense that the processors they were using became too expensive and they used the currently sold ones.
980X vs 2600 video transcoding: 24s vs 29.1s (lower is better)
But there are still 2 CPUs in the Mac Pro, so you can double performance; it should be 2.5x faster still.
Ivy Bridge, which features in the new MacBook Pros, and likely iMacs soon, nets another 10% or so for the same clock speed over Sandy Bridge.
Haswell will likely be the point at which a quad core Haswell chip roughly equals a 6 core Westmere chip (not bad for a 3 generation gap).
http://www.anandtech.com/show/4083/the-sandy-bridge-review-i...
Edit: Another commenter pointed out that AE has CUDA acceleration. In that case, even a mid range graphics card would be faster than two high end CPUs.
2013, really?
http://pogue.blogs.nytimes.com/2012/06/11/an-explanation-of-...
To be fair.. before the intel switch the hardware was theirs. Now, after the intel switch they're still selling over priced hardware except now it's cheaper for them because they're not using powerpc's anymore, and are now able to reap the benefits of using PC hardware.
And they aren't reaping the benefits of using PC hardware, either; other than Intel CPUs, Apple is custom-building all its motherboards and parts.
So basically, you have no valid points at all and are just posting an anti-Apple rant.
So maybe 1/3 of my points are invalid.and I'm not anti apple I happen to own the latest macbook. And used to work there.
You're also wrong about "the industry" not taking long to surpass the devices in question; they have had 4-5 years to surpass all the devices I named. Ultrabooks still haven't surpassed the Air or beaten its price point, and Android phone hardware hasn't surpassed the iPhone or beaten its price point, etc.
You're just wrong. Own it. I own the latest MacBook Pro and used to work there, too, btw. :) I didn't accuse you of being anti-Apple. I said you posted an inaccurate, anti-Apple rant. Which you did. Peace.
It would be interesting to run an experiment where someone is shown 2 completely identical products, but one is marked as premium. Would that someone think the premium product is made with inferior materials to justify the identical pricing?
Also Apple is actually making a nice profit on their machines.
The overpriced thing is a decade old, and used to be justified as a brand positioning (pay more for quality build).
Now, Apple's supply chain lets them offer even higher build quality but at a discount to inferior products.
That's more than a 20% difference on the defining characteristic of the MBAir line.
Edit: Is this data wrong? Is it an inappropriate comment? I've been on HN for nearly 5 years and it seems like there's more downvoting by the month.
Same as all the extras that the X220 has over the Air, like card slots, swappable batteries, and a perimeter that doesn't cut into your hand. And vice versa. These things are all minor differences. The Thinkpad laptops are also as tough as the Apple laptops, if not tougher - despite looking like a normal laptop, they survive more military tests than 'hardened' brand laptops.
The short version is simply that the Lenovo X-series and the Apple Airs are equivalent laptops at the same price point - the Air is not 'better' for 'less' than the 'inferior' product.
The only I'd want an air over a pro is the weight. As far as the X220 is concerned, weight would be my number #2 complaint after the OS. The lack of an Apple-level quality trackpad might be #3. The hundred bucks does matter, but honestly when you consider how many hours you, or at least I, spend on a computer, the price is almost negligible compared to improvements in user-experience or efficiency.
I agree with you the 20% weight difference without the other compromises is remarkable.
But to claim that Apple is competitive on price is just absurd. They're very competitive on hardware/software integration, on usability, an aesthetics, on stability. But not on price.
http://pogue.blogs.nytimes.com/2012/06/11/an-explanation-of-...
Apple's products build off one another. Apple is not going to kill the Mac Pro line because the iPad and iPhone would suffer.
Please, someone give me a replacement for this damn hardware already.
I must admit I've lost track of what the latest and greatest CPU is at any given time, so I googled for "Xeon E5" and found this article:
http://www.appleinsider.com/articles/12/06/11/apple_quietly_...
So what is it? Have they stuck in an Intel Xeon E5 or not?
You can still go higher than these, but the prices skyrocket on the E7 line, eg the E7-8870, and the core to core value isn't higher:
http://ark.intel.com/products/53580/Intel-Xeon-Processor-E7-...