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I could have sworn that during the Instagram acquisition that Facebook wasn't going to "make a habit" out of acquisitions.

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I think he may have meant not making a habit out of $1bn acquisitions of companies with lots of users.

"This is an important milestone for Facebook because it's the first time we've ever acquired a product and company with so many users. We don't plan on doing many more of these, if any at all" [1]

[1] http://www.facebook.com/zuck/posts/10100318398827991

I think they meant that they would only do HR acquisitions going forward. I.e. no more product buys.

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