Here is my point of view as a Search Engine Marketer:

- Go to meeting is probably using Dynamic Keyword Insertion (DKI) in their ads. This dynamically inserts a user's search query into the ad copy. From looking at the blog post, this seems to be true for the second screenshot. For the 1st screenshot, it seems that they are indeed building copy with "Meeting Burner" on it.

Whether this was suggested by they in-house Adwords person, an agency or anyone else, this is plain wrong. Not sure if you have any relationship with anyone from the Google Adwords team, but if you do, it would be good to get in touch with them.

Also, here is more info regarding this: https://www.en.adwords-community.com/t5/Ad-Approvals-and-Adv...

Here is the Google Adwords Trademark Complaint Form: https://services.google.com/inquiry/aw_tmcomplaint

If you guys need some help with your Adwords campaigns feel free to shoot me an email (HN_user_name@gmail.com). I'd be more than happy to volunteer couple hours to optimize your account or help you with sitelinks or retargetting.