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Found this comment (from Fivetran's CEO, so, with that in mind) regarding this article enlightening regarding the costs they were facing here https://twitter.com/frasergeorgew/status/1808326803796512865

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Snowflake as destination is very very easy to work with on fivetran. Fivetran didn't have S3 as destination till late 2022. So it literally forces you to use one of BQ, Snowflake, redshift as destination. So fivetran CEO's defence is pretty stupid.

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