We don't have to accept this though, everyone in the modern world makes a choice to accept the implied requirements of being part of the system. We accept the assumption that we are all online, that we all have a mobile phone, and that we all keep up with news and pop culture to an extent that we all seem to zero in on the same transient topic like a solar eclipse or an interest in atching movies about both Barbie and Oppenheimer.
Anyone can choose to avoid any one of these parts of the modern world. We're parts of that world, we aren't victims of it.