The iPhone SE's popularity is driven by price, not the demand for a smaller phone. The iPhone SE is 5% taller and wider than an iPhone mini. People didn't buy the iPhone mini at $100 cheaper than an iPhone. If they were going to settle for a smaller phone, they wanted half-off.
It allows Apple to be in the $400 market by putting out a device that won't compete with the regular iPhone. If Apple offers an iPhone SE sized device at $700, people don't want it. iPhone SE buyers mostly want a larger phone - they just don't want to pay for it.
I love the iPhone mini, but people didn't want a small phone. They wanted a cheaper phone. I'd love it if this weren't the case. I do want a 5" phone, but when Apple put out a 5" phone, people wouldn't buy it. They'll only buy it if you price it at half-off.
The main hope for the future would be the SE getting the 12 mini form factor... but then Apple probably would be worried about it canabalizing bigger phone!
seems like you are talking about the "new se" models, not the original one that everyone wants.
I've read somewhere that they sold several millions of them in the US alone. Is that not enough to make a profit?
But I think they could sell it with a slower CPU (cheaper) and it would still be fine. People who want a smaller phone probably have a computer at home.
I think Apple's misstep was to make it a small version of the yearly models rather than a nicer version of the SE. The SE is on a 2-3 year cadence rather than yearly, and the hardware in the 2022 SE is very similar to the 13 mini. So I think the angle should have been to market the SE in 2 flavors: the current "Touch ID" model with hella bezels for US$429, and a "Face ID" model (the "mini") for US$499 or $529.
It could keep just the single camera, notch instead of "Dynamic Island," no MagSafe, worse screen and glass, etc.
This wouldn't eat into the market for the more expensive models while still delivering enough performance for most people. Sure it wouldn't please the "literal flagship, but smol" crowd, but would have reduced engineering and make inventory easier.
https://www.unihertz.com/pages/new?utm_source=twitter&utm_me...
I'm really underwhelmed by the one of the S22. I barely get a day out of it. When I'm travelling with Google Maps, I have to carry a power bank.
Maybe current android phones are just optimized so bad in comparison to iPhones? And increasing device size allows for a proportionally larger battery size.
Battery life is so much better. I use the 80% battery protection option and nearly always make it through the day. Only if I constantly watch videos the battery is flat in the evening.
With power saving and 100% battery I can reach 2 1/2 to 3 days. Loving it.
So battery life and a smallish phone are completely compatible with each other.
The same model of SUV is always bigger as time goes on, and there seems to be no small pickups anymore.
I've always wondered if modest people buy used devices and cars, and don't have a say in what new ones are like.
This is my theory.
Still blows my mind that this is like that in countries that didn't go through a 70-year period of socialism.
Anyway, old people don't buy smartphones as much, at least from my observations. They still only use a phone for calls, so why bother? There exist dumb phones with large buttons and simple large UIs specifically for older people.
SUVs being pushed so aggressively the US is because the margins are better and the segment is eternally protected by the Chicken Tax. The insane CAFE leniency for lardassed SUVs/"light trucks" is fought for tooth and nail because the margins on SUVs (especially full-size ones) are crazy.
Same thing happened with phones. Remember when a thousand dollar phone was stupid? Now that's what shit gets developed on, tested on, etc. It's just normal, and that's great for people who make phones.
Not enough modest people exist to really make an impact in sales numbers and even if they did, they don't really drive any more sales. I know multiple people that are very well off, money in the bank, with a nice house, multiple very nice (enthusiast) cars, that just don't give off the same FOMO effect as somebody in a shitload of debt living in a McMansion driving around a shiny new Navigator.
3.5in and then not nearly as thick as this one, would be ideal for me. Or just keep the device size from the first couple iPhones.